Monitor Retail Media in real time, both your own and your competitors’
Retail Media will account for 30% of advertising investment in the next 5 years. Having full visibility on your presence will be increasingly difficult without the right tool.
Flipflow allows you to monitor retail media ads of all types and on any website in the world.
Monitor your Retail Media campaigns by page or search term
You will have specific data of position and appearances, for any type of ad, in any channel/category. You will be able to verify that the advertising agreements with your distributors are fulfilled.
Your e-commerce teams will be able to monitor sponsored products, branded banners and video ads on marketplaces such as Amazon or Walmart, with SEM and PPC dynamics.
You will even have screenshots of the ads sorted by type, their positions of appearance and the pages or specific search terms on a daily basis.
Measure the ROI of your Retail Media campaigns with precision
You will be able to correlate your sales on a product-by-product or category/brand level with Retail Media ads and their positions in the channels.
Reach the most profitable agreements with retailers based on the knowledge acquired by tracking the advertising dynamics of your categories.
Your marketing teams and marketplace managers will have valuable information to optimize ad spend and brand visibility to the maximum detail.
Analyze and monitor the Retail Media of your competitors and distributors
- Know exactly what your competitors are doing in terms of Retail Media.
You will have all the information of banners, sponsored products and advertisements of any kind made by any competitor.
And this, within the sales channels you use, both in marketplaces and websites with PPC systems, as well as in retailers that operate through agreements.
New feature launch
RETAIL MEDIA DATA ANALYSIS
Integrate your Retail Media performance data into Flipflow and cross-analyze it with your organic and paid positions and those of your competitors. Make the most of your retail media strategies and maximize ROI.
Case study
Distribution control by store and brand image throughout Mexico
Leading global group in the dairy industry, manages to keep an exhaustive control of its prices, promotions, availability, brand visibility, and audit the retail media on a daily basis and at the highest granularity.
Grandes marcas y retailers en el mundo ya confían en Flipflow
