Use Cases > Supermarket monitoring at shop level in real time

Supermarket monitoring at shop level in real time

Large retailers who rely on flipflow accurately monitor prices and promotions in real time through our advanced platform. Thanks to this technology, they achieve detailed visibility at shop level and make informed decisions based on up-to-date data, optimising their commercial strategy without the need for unnecessary travel.

Price and promotion monitoring at local level

Leading retailers maintain complete control over their competitors’ prices and promotions with flipflow’s real-time, store-based data. With this solution, they can:

Promotions analytics dashboard displaying active promotions by type and retailer. Circular charts compare competitor assortments and promotion distribution. A table lists promotional details for retailers such as Carrefour, Mercadona, and Eroski.

Follow the evolution of prices and promotions

Across their target supermarkets and key retailers, identifying trends and changes in competitor strategy in an agile way.

Filter information by specific shops and postcodes

This allows them to focus their analysis on strategic locations and improve actions on pricing, promotions and assortments in each region.

Compare available assortments

They use our platform to detect assortment gaps vs. their competitors, and with this data, they leverage new promotions or price changes per shop.

Receive personalised alerts on price changes and promotions

They receive these alerts on assortments, ensuring continuous and accurate monitoring without constant Store Checks.

Discovering the logic applied to Cash & Carry formats

In this supermarket model, customers buy products in large volumes. With flipflow, retailers can compare prices between the different Cash & Carry formats of their competitors, even in formats created specifically for each retail chain.

Benchmark analysis of their competitors

Understanding the strategy and evolution of the competition is key to staying ahead of the curve. Flipflow enables large retailers to obtain detailed and comparative information about the market in real time.

Digital shelf dashboard tracking new products by retailer and shelf. Includes donut charts for new product distribution, a global KPI section showing 4032 products and a 6.32% novelty score, and tables monitoring product longevity across different retailers.

Analyse new products launched by competitors

With our tool, they are able to identify recent product launches in different categories and supermarkets; evaluate pricing and promotional strategies applied to private label brands; and detect patterns in the introduction of new references to adjust their own offer or product innovation.

Analyse complete assortments

Having a detailed view of their competitors’ assortment helps them to optimise their offering accordingly. They can compare the breadth and depth of their competitors’ assortment in each location and identify gaps in the offering to spot opportunities for differentiation.

Optimisation of time spent on Store Checks and cost cutting

Manual data collection is no longer efficient for large retailers. With our tool, they have access to the information they need without having to make physical visits to their competitors’ shops, which saves them enormous time and costs:

Illustration of a 'Store check' report with checkmarks, analytics charts in the background, and price change icons. Represents store audits and price monitoring over time

No more unnecessary travel

Thanks to real-time, up-to-date data, these retailers avoid having to send their POS teams to their competitors’ physical shops, allowing them to focus their resources on more in-depth analysis and better strategic decision making.

Productivity optimisation

They improve the productivity of their teams with centralised and actionable real-time information, eliminating repetitive manual tasks and increasing operational efficiency.

Illustration of a dollar coin, a discount tag, a notification bell with a red alert, and a stack of coins with a downward arrow, representing price changes, discounts, and financial alerts

Reduction of operational costs

They achieve a large reduction in the costs associated with price monitoring and promotions, minimising investment in field staff and optimising resource allocation.

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