Use cases > Competitiveness with similar products

Competitiveness with similar products

A leading pet care brand uses flipflow’s real-time market analytics to maximise its competitiveness. From monitoring rival brands’ products to detailed comparison by attribute, our platform helps you turn data into strategic decisions that drive results.

Advanced benchmarking based on key attributes

The leading pet care company has advanced tools to compare products with unparalleled accuracy, improving decision making and optimising its value proposition:

Custom dashboard providing an overview of price trends (€ per liter) across product families and competitors. Includes various visualizations such as bar charts and line plots to track evolution, competitor comparisons, and changes in price averages over specified periods.

Automated generation of customised reports with analysis of equivalent products

On the basis of concrete data such as materials used, pack sizes and technical specifications, they can compare their products directly with the equivalent references for each product of their main competitors.

Automatic and fast detection of product improvements

Reviewing equivalence reports provides ideas for adjusting product features (such as sizes, ingredients or presentations) to improve their position vis-à-vis the competition.

Design a competitive strategy

By disposing of attributes they have the capacity to analyse by minerals (Silica, Plantbased, Mineral, etc…) the market prices, to analyse prices per kilo for each type of material, and even to have a visibility with real data of the prices per raw material in the European market.

Analysis of unique product factors

With flipflow, the brand takes its competitive analysis to the next level by focusing on the attributes that really matter to consumers and retailers:

Measurement of the impact of differentiating attributes

For example, it analyses quantitatively how the use of specific components affects the market position of its product compared to more generic products of its competitors.

Competitiveness analysis through unique characteristics and segment factors

The brand identifies which attributes of its products (such as durability, composition or sustainability) make them stand out from direct competitors, maximising their differential value in the market and comparing their equivalent products to position them on price in the market.

Customisation according to specific regions or markets

Based on local data, the brand adjusts its strategy to address the particular preferences of consumers in different countries or areas.

Constant monitoring for fast and effective decisions

The brand relies on flipflow’s capabilities to always be one step ahead of the market, with tools that offer complete visibility:

Illustration comparing two product categories represented by cat food bags (A and B) with bar graphs in the background, symbolizing performance comparison or sales trends over the latest time period.

Real-time market surveillance

They can track both their own products and those of their competitors, including price changes, inventory levels and new items added to the catalogue.

Notification bell icon with a red alert indicator, surrounded by a dollar coin and a discount tag, symbolizing pricing updates, promotions, or financial alerts in retail analytics.

Automatic alerts on critical price movements

Customised notifications to their pricing managers alert them of important changes in the market, such as price adjustments of key products or launches of new business lines.

Illustration of a bar chart with an upward arrow and a magnifying glass, symbolizing growth analysis and detailed performance tracking for the latest time period.

Identification of emerging trends

Flipflow helps to detect patterns in consumer preferences, allowing to adjust products, promotions or positioning strategies ahead of the competition.

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