What is Amazon Project Zero?
Due to the intensification of the digital commercial market, there are many traps that are committed on the Internet to deceive the public. One of the recently known issues is the counterfeiting of products available on Amazon. Amazon Project Zero aims to monitor and report the sale of counterfeit goods by any seller on the platform.
Amazon’s problem with counterfeiters
Amazon es el marketplace más grande y con más volumen de ventas a nivel mundial. Many individuals offer their products on the platform. Products that, in many cases, are not genuine or differ significantly from the original brand.
In recent times, it has been observed that many of these offered products are being counterfeited, and brands have not been slow to report this to Amazon.
That’s the case with Apple. The brand reports that at least 90% of the chargers for the iPhone sold on the platform are counterfeit copies of the product.
While in this case, the focus is on retail sellers, it has been evidenced that counterfeiting is prevalent around products from major brands. These brands have stated that they do not want their products to be reviewed poorly due to these counterfeits, and of course, due to the fraudulent use of logos or trademarks.
Amazon’s response
Project Zero is the way to address this problem. Faced with evidence of many cases of questionable product sales, Amazon made this tool available to the brands on its platform.
Amazon Project Zero Data
Currently, there are more than 22,000 brands registered with Project Zero. Additionally, over 8,000 attempts at change are detected daily, thanks to this automated technology on product detail pages, in search of signs of possible misuse.
How it works and how to access the service
The original way of combating counterfeiting on Amazon was complex, as brands had to directly intervene with the platform to report irregularities. But with the implementation of the zero project, now the brands themselves can intervene, report and act, so that the fake products are withdrawn.
To join Project Zero, brands, regardless of their sales relationship with Amazon, must:
- Have a Brand Registry account with a trademark and the owner rights function.
- Have filed reports of alleged infringements through the “Report an infringement” function with an acceptance rate of at least 90% in the last six months.
3 features of Project Zero
- Registered brands using Project Zero authenticate their data, photos, and information through automatic protection that scans data and removes profiles considered potentially false.
- With the “Self-service” function, brands can verify a user’s product and remove it if they deem it fraudulent.
- The use of unique serial numbers for products using Project Zero allows for transparency in tracking products.
Is Amazon Project Zero free?
Although most of the initiative is free to use, there is an additional cost for using product serialization. This can range from $0.01 to $0.05 per serialized product.
However, for now, data verification and self-service options can be used for free by brands.
In reality, Project Zero offers a real solution for all brands on the world’s largest online sales platform. This creates greater trust in the platform, motivating all stakeholders to protect products and act against piracy.
Undoubtedly, with Project Zero, we see the importance for brands and manufacturers to have control and monitoring. Amazon has begun to work on this, but unfortunately, there still exists a large percentage of products that are unknowingly sold fraudulently.
This is why equipping yourself with a monitoring tool is vital to detect products sold below MSRP or at a significantly lower price than usual. This is undoubtedly a way to quickly detect fraud on any online sales channel.
With a tool like flipflow, you can detect these significant price changes and start to identify if there are fraudulent products within your sales channels or distributors.
