Retail Media Data Analysis: Centralise your data and maximise ROI
Integrate your Retail Media Campaign Data into our Platform for more Powerful and Accurate Analysis
In today’s retail world, data is everything. For all the teams in companies that work in this sector, metrics and analysis of their advertising campaigns are essential for strategic decision-making.
But many of the big brands that work in Retail, encounter a pain point in this process that gives them major headaches, as was the case for Nestlé Mexico, one of the companies driving this new feature in flipflow. When they create a Retail Media campaign, they have to launch it through different platforms (with different software). And when it comes to analysing the results, in order to have full visibility and make decisions, they are faced with a lengthy process that makes everything difficult. They have to download the data from each of these platforms, cross-reference it, consolidate it and create a single dashboard in order to start to have insight.
This process consumes a lot of the teams’ valuable time and a huge amount of resources invested. Additionally, when performing cross-referencing, there are often inaccuracies in the data and decision-making is delayed.
That’s why at flipflow we are excited to announce the launch of a powerful new feature: the ability to integrate your Retail Media campaign data directly into our platform. This new tool is designed to help brands analyze, optimize and maximize the impact of their advertising campaigns on Retail Media channels more efficiently and effectively.
Flipflow provides a single panel for ads, treating everything with the same language, the one your company speaks. The biggest innovation we bring is the power to unify the information to cross-reference it with just a couple of clicks. It also allows you to make numerous analyses of your organic and paid positions, as well as those of your competitors. You can include all your business information to add value to your data. And all of this in real time.
What does our New Retail Media Integration Feature Do?
With this update, you can integrate your Retail Media campaign data seamlessly into the flipflow platform. This means that, instead of having to access different platforms to monitor the results of your advertising campaigns on retailers like Amazon, Walmart or Criteo, you can now centralize all that information in one place.
As far as we know, nobody has managed to develop this functionality, for a good reason: Because different platforms speak different languages. What does this mean? That all platforms give the same data, but they structure it very differently. And that’s why it’s so difficult and expensive to cross-reference and unify them. Considering, also, that we are talking about millions of data points every day.
But from now on, thanks to flipflow, you no longer need to spend hours downloading result reports written in different languages and cross-referencing them to be able to extract insights that will help you grow your business.
Our platform will allow you to:
- Access detailed data of your advertising campaigns in the main Retail Media networks.
- View the data in real time on a single unified panel.
- Get advanced and personalized analysis to identify which campaigns are generating the highest return on investment (ROI).
- Automate the creation of reports and analyses, which saves time and facilitates quick and data-driven decision-making.
- Enter your own sellout information: by adding your proprietary information with sellout data to our platform, you will have the full picture of how your campaigns have performed. This gives a lot of power to all departments of the company (not just Sales, which was the one who handled this data until now) who can draw conclusions based on the complete data from the campaigns and know where to invest more or where to stop investing.
Key Advantages of Integrating your Retail Media Data into flipflow
The integration of your Retail Media data into our platform offers a number of benefits that can make a difference in how you analyze and optimize your advertising campaigns. Below, we explore some of the key advantages:
1. Data centralisation and process simplification
Analyzing the results of Retail Media campaigns on multiple platforms can be a tedious task. However, by integrating all that data into flipflow, you get a complete and centralized view of your performance across multiple channels. This not only simplifies the analysis of your campaigns, but it also reduces the risk of making mistakes due to disconnected information between platforms. Instead of having to cross-reference hundreds of downloaded files from one platform to another, everything you need is at your fingertips in one place.
2. Optimization to maximize the ROI of your campaigns
With real-time updates to your Retail Media campaign data, you can identify opportunities and make adjustments to your strategies on the fly. If you detect that a campaign is generating high performance at a particular retailer, you can allocate more budget to maximize its impact. Similarly, if you observe that a campaign is not performing as you expected, you can adjust your strategies immediately, avoiding wasted resources. You can also identify and compare your data with what your competitors are doing, so you get a complete view of the market.
3. Analysis of your campaign compliance across different retailers
Another fundamental feature of this new functionality is that we provide you with screenshots of the different campaigns you have running. This can help you confirm that the retailers where you are promoting your campaigns are complying with your brand guidelines, and that everything is published according to the standards you have set.
4. Personalized reports for your team
We know that every company is unique and that the metrics that are important for one brand may not be the same for another. That’s why our platform lets you personalize the reports you need. From detailed charts to performance comparisons between different campaigns and retailers, you will have total control to create reports that truly reflect the metrics that matter to your team.
5. Improved collaboration between teams
With all data in a single panel and analysis easily accessible, this integration facilitates collaboration between marketing, sales and digital departments. Everyone can access the same information, ensuring that decisions are made faster and aligned with business goals.
What’s Next on the Road for flipflow and Retail Media?
We are committed to continue innovating and improving the way our users analyze and optimize their advertising campaigns. With this new functionality, we are taking a big step forward in supporting brands that work every day with Retail Media campaigns and until now have been blind when it comes to optimising their campaigns or did not know where to invest their money. Also for large companies that spent hours and hours cross-referencing data and unifying information written in different languages.
However, this is just the beginning. We are working on future updates to our platform that will include even more automation, predictive intelligence and AI capabilities to suggest actions and help you achieve maximum performance in your business.
Maximize the Performance of your Campaigns with this New Functionality
Integrating your Retail Media campaign data into flipflow will not only allow you to centralize and simplify the analysis of your campaigns. It will also give you the ability to make more informed and data-driven decisions in real time. Whether you are looking to improve your ROI, optimize ad performance or simply make your team work more efficiently, this new functionality is designed to help you achieve your business goals faster and more effectively.
At flipflow, we are committed to your success, and this new tool is just one of the many ways we are helping our clients grow in the dynamic world of Retail Media. Are you ready to take your campaigns to the next level? Start improving your Retail Media strategy today 😉
