Use case > Control your products at any point of sale in real time

Control your products at any point of sale in real time

Major brands that rely on flipflow accurately monitor prices and promotions in real time thanks to our advanced platform. This technology provides them with detailed market visibility, enabling them to make informed decisions based on up-to-date data and optimise their marketing strategy without relying on costly, fragmented information and unnecessary travel.

Price and promotion monitoring at local level

Leading brands using flipflow maintain full control over their pricing and promotions thanks to the real-time data they get from our platform. With this solution, they can:

Custom dashboard for price compliance and promotions. It includes a donut chart for price segmentation, a table comparing product prices with and without offers, and active promotions for retailers like Walmart, Sams, and Mercadolibre.

Follow the evolution of prices and promotions

At all key points of sale, identifying trends and changes in distribution in an agile manner.

Filter information by specific shops and postcodes

This allows them to focus their analysis on strategic locations and improve actions on pricing, promotions and assortments in each region.

Compare available assortments or equivalent products

They use our platform to detect equivalent products from their competitors and, with this data, they leverage new promotions or price changes per shop.

Receive personalised alerts about changes in their prices and promotions

They receive these alerts on their products, ensuring continuous and accurate monitoring without constant Store Checks.

Optimisation of time spent on Store Checks and cost cutting

Manual data collection is no longer efficient for brands. With our tool, they can access the information they need without the need for physical visits to retail outlets, which saves them enormous time and costs:

BI Data Explorer dashboard displaying retail data. The table lists stores such as Walmart, Soriana, Chedraui, and Sams, with corresponding locations, postal codes, and product prices. Filters and measures on the left side allow customization of displayed data.

No more unnecessary travel

Thanks to real-time data, these brands can avoid having to send their POS managers to physical shops to carry out Store Checks and/or price raids, allowing them to focus their resources on a more exhaustive analysis.

Ultra-detailed analyses

The analyses they obtain on our platform are as detailed as possible. We do not limit ourselves to the best-known brands, but audit complete assortments from any point of sale.

Productivity optimisation

They improve the productivity of their teams with centralised and actionable real-time information, eliminating repetitive manual tasks and increasing operational efficiency.

Reduced investment in market reports

They achieve a significant reduction in the cost of acquiring market reports from large consulting firms such as Nielsen. In addition, these reports do not provide real-time information, so using flipflow’s platform not only saves costs, but also time, allowing for instant decision making.

Full visibility on distributors at shop level

These major brands have a deep understanding of market behaviour and make decisions based on real data. With flipflow, they get to:

Optimise commercial relations and distribution

They are able to identify which distributors are pushing their products in each location, enabling them to improve business relationships and distribution.

Illustration of a purple pie chart with a magnifying glass highlighting a section, symbolizing data analysis and market insights.

Monitor their presence and market share

They can assess their presence and market share at a granular level to try to improve it.

Illustration of a line chart with price and discount icons, representing price trends and promotional analysis. A 'Time: latest day' label suggests real-time data tracking.

Control their pricing policies and promotions

They are able to spot pricing and promotional patterns, anticipate market changes, and adjust their trade marketing strategies with surgical precision.

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