Use cases > Selective distribution control

Selective distribution control

Monitor and optimise in real time the distribution of your products on marketplaces such as Amazon, Miravia, Carrefour or Shein, as several retail and beauty brands already do with flipflow.

Our platform provides you with advanced tools to identify unauthorised sellers on any marketplace (not just Amazon), prevent channel conflicts and ensure your distribution strategy aligns with your objectives.

Diagnosis and analysis of the current distribution

Before making any decisions, it is essential to understand how products are sold on different digital channels. With flipflow, these major brands can:

A marketplace dashboard displaying 'Buy Box share' metrics, with a vendor share of 15.79% across 64 products and 14 sellers. A line chart visualizes the 'Buy Box share evolution' over 30 days, showing an increase. A table titled 'Buy Boxes not owned' lists products on 'Amazon.es' with their price averages, including brands like 'Pura cosmética' and 'Natura bissé.' Additional donut charts compare 'Products 1P (platform) vs. 3P (sellers)' and 'Top sellers by number of owned buy boxes.' A seller ranking table shows product sales performance on 'Amazon.es.'

Daily monitoring of price and promotion initiatives

They monitor the actions of different retailers to detect first-movers, unauthorised distributors or parallel sales.

Identify which 3P sellers carry their brands

They get a detailed analysis of all the sellers of their brands on the different marketplaces, not only those who win Buy Boxes.

Analyse product presence and volume of active sellers

They get to know who sells their products, in what quantity and at what prices in order to adjust the strategy.

Obtain a detailed mapping of the distribution

They identify where inventory is being diverted, detect stock leaks and prevent unauthorised sales.

Selective control and action on distributors

Once sellers have been identified, flipflow allows these brands to take control with advanced tools to optimise the distribution strategy:

A marketplace analytics dashboard displaying various e-commerce metrics. The dashboard includes 'Buy box share & sellers' with a vendor share of 40.48% across 286 sellers. 'Share of shelf' is broken down into top 3 (5.88%), top 5 (2.33%), top 10 (18.62%), and top 50 (17.03%). Two tables show product positioning on page 1 and other pages, listing 'Amazon.es' and 'Worten.es' as key marketplaces. An 'Unauthorized sellers' section provides seller details such as phone numbers, country, and VAT information

Apply selective distribution rules to align partners with the brand strategy.

Define distribution criteria and ensure that only authorised sellers are allowed to market the products.

Real-time monitoring of all sellers on key marketplaces

They can get a complete overview of who sells the products and how they do it, on marketplaces such as Amazon, Shein, Miravia or Mercado Libre.

Assessing the impact of each distributor on market share and deciding where to intervene

These brands analyse the performance of each seller to strengthen strategic relationships and eliminate problematic distributors.

Detection and surveillance of price infringements

Finally, these large companies manage to maintain a stable pricing strategy aligned with brand positioning, thanks to the exhaustive control they have over their pricing:

Receive real-time alerts for quick action

They have automatic notifications set up to proactively respond to price infringements and/or Buy Box losses.

Control the Buy Box in full

Whether they want to control the Buy Box for the products they sell as 1P, or monitor their authorised 3P sellers; with flipflow they have full traceability over the Buy Box.

Achieve full visibility

They have visibility on all the sellers that exist in the different Buy Boxes, thanks to the comprehensive dashboards provided by flipflow, with real-time information.

Automatically detect price deviations at any marketplace or point of sale

They immediately identify when a seller reduces the price below the minimum price.

Analyse price trends and non-compliance patterns

They can discover which sellers most frequently breach pricing agreements and implement strategies to prevent future infringements.

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Control your distribution network
Monitor your competitors
Secure your position on the Digital Shelf